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Yui Hatano

Born May 24, 1988 – Early Career Shift from Cosmetology to AV

Yui Hatano was born in Tokyo on May 24, 1988, and raised in Kyoto Prefecture. Originally trained in cosmetology and hoping to be a gravure idol, she found the field financially limiting and transitioned to adult videos, making her AV debut in June 2008 (Amateur Or More ZERO 07 under Prestige

Remarkably Prolific – Over 3,000 Titles to Date

Hatano boasts one of the longest and most prolific careers in Japanese AV, starring in over 3,000 adult films across studios like Prestige, Moodyz, SOD, Attackers, and Soft on Demand

International Recognition & Crossover Success

Nicknamed “Sekai no Hatano” (“The World’s Hatano”), she’s popular in Taiwan and Singapore, even appearing on Taiwanese EasyCards (commuter smartcards)—a 15,000-unit run that sold out within hours. She also acted in international films such as the Chinese anthology In Search of Spirits (2013) and Taiwan’s Sashimi (2015). Additionally, she lent her likeness to video games (Yakuza Kiwami, Yakuza 3! remake) and participated in idol singing groups like me-me and T♡Project

Acclaimed Award-Winning Performer

Yui won Best Actress at the 2014 DMM Adult Awards, and also earned “Most Appearances Actress” honors at the 2018 and 2019 Sky PerfecTV! ADULT Broadcasting Awards. In 2020, she led in GEO TV’s Popular AV Actress rankings. In 2023, she placed 14th in Asahi Geino’s “Current AV Actress SEXY” General Election